Not Famous is just a funny clothing company who hates corporate marketing as much as you do.

Our devious mission is to make people laugh and remind you to relentlessly pursue your automotive passions with a smile.

Legend has it that one of Nostradamus’ prophecies predicted his existence and his birth certificate is an apology letter from NASCAR.

All we know is he is a mysterious and enigmatic figure who has become a symbol of the automotive community to defend the purity of the driving spirit for automotive enthusiasts worldwide. He is everyone. He is no one.