Sisu is a Finnish word, often used in stage rally racing, that roughy translates into “perseverance in the face of adversity”. It’s the extraordinary spirit to never quit and go beyond all limitations.

This year, the collective world has seen a tremendous amount of adversity.

• A global pandemic
• Riots
• Wild fires
• Kobe

With this new merch line, we’ll help spread that message and raise some money for Toys For Tots.

Size guide